Labdhi Turakhia

UI/UX Designer

labdhiturakhia@gmail.com ● 551-263-6965

LinkedIn Profile ● New York, NY

Innovative and detail-oriented professional with substantial experience creating intuitive and visually appealing digital experiences that enhance user engagement and satisfaction. Proficient in user research, wireframing, prototyping, and user testing methodologies, utilizing advanced tools to bring designs to life. Skilled in creating responsive and accessible designs that prioritize user needs and deliver seamless interactions across various platforms and devices. Strong understanding of design principles, typography, color theory, and layout composition, coupled with a keen eye for aesthetics. Capable of effectively articulating design concepts, gathering feedback, and iterating designs to achieve optimal outcomes.

Areas of Expertise

  • UI/UX Design
  • Wireframing & Prototyping
  • User Research & Analytics
  • Graphic Design
  • User Journey Analysis
  • Low to High-Fidelity Design
  • User Personas
  • User Testing
  • Storyboarding

Professional Experience

Grown Brilliance, New York | UI/UX Designer | 2021 – Present

Conduct thorough UX audits encompassing heuristic evaluations, detailed research, and user journey analyses to pinpoint website issues and enhance user experience. Develop low and high-fidelity prototypes based on insights gleaned from UX audits to address identified pain points. Orchestrate focus groups to test prototypes, ensuring usability and collecting valuable feedback for iterative improvements. Implement design enhancements and monitor performance metrics to drive continuous refinement and optimize user engagement.

  • Generated detailed progress reports and collaborated closely with stakeholders to strategize and execute further enhancements for sustained improvement.
  •  Crafted UI Kits and Interface designs for Desktop and Mobile platforms, delivering comprehensive design assets to facilitate seamless implementation by the tech team.
  • Collaborated cross-functionally with developers, project managers, and business stakeholders throughout the project lifecycle, ensuring alignment with business objectives and user needs.
  • Contributed to a substantial revenue increase, with sales surging from $600k in December 2021 to $1.71M in December 2022, reflecting the positive impact of UX improvements on user engagement and conversion.

Aangan Trust | Graphic Designer | 2019-2021

Developed robust internal reporting dashboards in collaboration with government organizations to streamline data visualization and facilitate informed decision-making. Crafted compelling presentations and communication materials for meetings and seminars, effectively conveying key messages and facilitating productive discussions.

  • Spearheaded the design of multiple brands and editorial publications, ensuring alignment with brand identity guidelines and engaging visual aesthetics.

Bysness, Inc | UX/UI Designer | 2017-2019

Developed customized ERP software and website designs tailored to the specific requirements of private companies. Supported the client servicing team in gathering comprehensive client information and identifying product needs, ensuring alignment with client objectives. Collaborated closely with both front-end and back-end developers to seamlessly execute project deliverables within defined timelines. Engaged in active discussions and brainstorming sessions to contribute innovative ideas and concepts for the development of new products and features.

Additional Experience

UI/UX Designer | Schbang
UX/UI Design Intern | Nykaa.com
Graphic Design Intern | HAVAS Worldwide

Education

Master of Arts in User Experience & User Interface

New York Institute of Technology, New York, NY, 2022

Diploma in Visual Communication and Digital Design

Ecole Intuit Lab, Mumbai, 2017

ISMT S-170 Human Factors in Information Systems Design & VISU S-34z The Book as Art

Harvard Summer School,Boston, 2017

Technical Proficiencies

Figma | Adobe Creative Suite | Spark AR | Unity | Invision | Sketch | MS Office Suite

Awards & Honors

Semi-Finals of the MIT Hackthon, 2022 for Bridged XR Game

M.A. in UX/UI Design and Development Faculty Award, 2022

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